Pedicab advertising follows your audience unlike other forms of
outdoor advertising such as telephone kiosks or bus shelters. Because
of the novelty and utility of pedicabs, an outdoor advertising campaign
involving pedicabs provides recognition, exposure and recall of
the brand identity. And unlike other forms of outdoor advertising,
there is of course the pedicab driver, putting a personal touch
on the trip. That's why we call it performance media.
to see some of our recent
Manhattan Rickshaw Company is an industry leader in pedicab advertising
with a proven track record. Recent clients include: Axe bodyspray,
Target, Red Bicyclette wine, the New Yorker magazine, Eddie Bauer,
Kate Spade, Microsoft and Altoids. We work with clients to maximize
the creative potential of these vehicles and to reach an hourly
impression rate of thousands of viewers. So if it's an illuminated
lightbox carried on the back of the cab, a canopy featuring custom
logo printing, or color-matched vinyl wrapping applied to the entire
cab body, we love to be challenged.
Pricing: Rates are quoted for monthly,
weekly, daily, seasonal and off-season campaigns, or otherwise custom-tailored
to your program. Please call (212) 604-4729 for more information
or contact us via email.
Life interviewed Manhattan Rickshaw's entrepreneur, Peter Meitzler,
for an informative article about advertising on pedicabs.
Branding: The New Paradigm for Connecting Brands to People discusses
new marketing techniques, including the use of rickshaws as an advertising
medium. It also contains photos of our vehicles! Amazon.com says
it's "a visionary approach to building powerful brand loyalty,
this groundbreaking book shows marketers of any product or service
how to engage today's increasingly cynical consumers on deeper emotional
See Manhattan Rickshaw on The
use fabric printing to incorporate your brand message
into a very functional part of the pedicab -- the canopy.
It often serves as a colorful accent on the pedicab
body, which is often wrapped in a complementary color
cover the sides and rear and sometimes the entire cab
body with a tightly fitted vinyl wrapping, color-matched
to your specific color. Then we apply up to four-color
die cut vinyl lettering on top of the wrapping. This
type of ad creates a significant presence on the street,
a rolling billboard, a kinetic sculpture carrying your
brand or logo. In addition, the vinyl wrap is very sturdy
and stands up to rain, sun and wear and tear. Click
are carried on the rear of the cabs. While dimensions
of the light box may vary, in general they are approximately
20 inches tall by 30 inches wide, powered by a 12 volt
dc battery source carried on board the cab. Artwork
is sandwiched between two plexiglass panels. Lightbox
ads usually are custom-designed to your specifications.
are frequently vinyl panels with adhesive that we apply
to the sides and rear of the pedicabs. We also can mount
thin, laminated foamcore panels with velcro or rivets.
These panels can be replaced very quickly if your message
changes frequently. While dimensions may vary, frequently
the rear panels are 20 inches tall by 30 inches wide,
and the sides are 10 inches tall by 19 inches wide.