Kate Spade: Decade

Kate Spade celebrated its 10th year by sponsoring Manhattan Rickshaw. Kate Spade developed wrap signage and even custom upholstery and canopies for its Decade campaign on wheels. Using seven cabs sporting the Decade label, the eye-catching designs were easily spotted by fashion week visitors and knowledgeable pedestrians familiar with Kate Spade's unusual decade anniversary icon fabric. Kate Spade pedicabs were also a fixture at the recent New Yorker Festival (September 19-21, 2003), providing transportation to attendees and the public. For more festival information, visit www.newyorker.com. This is a perfect example of how Manhattan Rickshaw can work with you to develop, design and install a brand campaign targeting specific audiences and special events, in this case using colors, designs and fabric specifically relevant to your brand.

Other Campaigns

• Target: Cherry Blossom Festival
• Kate Spade: Decade
• World Bar
• Altoids